How to Minimize Your Efforts and Maximize Your Results:
- Digital marketing is exhausting. Between monitoring search performance, updating social media profiles and keeping tabs on the latest trends, it’s challenging to keep your finger on the pulse of what makes for effective digital marketing strategies.
- Fortunately, artificial intelligence (AI) and automation can be the answer to this complicated puzzle. The scope of AI and automated solutions in marketing is growing rapidly and for good reason.
- These technologies are able to streamline processes that would otherwise take up a significant amount of time and resources. Read on to learn more about how AI and automation can help you optimize your digital marketing strategy.
What is Artificial Intelligence in Marketing?
- Artificial intelligence, or AI, is a category of technologies that includes machine learning, natural language processing, and other self-operating programs.
- With AI, marketers can tap into software that can learn from data, understand natural language, and make decisions. AI’s automation and ability to learn from data make it ideal for optimizing repetitive and labor-intensive tasks.
- AI will only become more important as marketers continue to look for ways to streamline their strategies, as the technology is able to accomplish more than ever with limited input.
- While AI has been around for decades, it’s become more important in marketing as computers have become more powerful, making it possible to process larger amounts of data.
- AI allows marketers to reach a wide audience by understanding individual customers’ unique preferences and needs, meaning that each person can receive a personalized experience.
Automated Assistance in Digital Marketing:
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Campaign Tracking:
Whether you’re promoting a product or trying to cultivate leads for your business, marketing campaigns are an integral part of the process. These campaigns rely on analytics to inform you about their progress, but manually tracking them can be difficult. Fortunately, tools like Google Analytics offer auto-tagging functionality that makes campaign tracking a breeze.
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Lead Scoring:
Lead scoring isn’t just for sales teams. In fact, it can be a critical tool in digital marketing efforts, especially if you rely on email marketing. With lead scoring, you can automate how you assign value to leads based on their actions, like how long they spend on your website or what pages they click on. This way, you can assign a score to each lead based on their potential to buy from you, which makes it easier to prioritize your outreach efforts and budget appropriately.
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Content Strategy:
- In order to make sure you’re putting out the right content, you need to track what’s working. Manual content tracking is time-consuming and difficult to scale, but automation makes tracking volume and performance easy. You can use tools like Tagboard to track social media performance across platforms, keeping an eye on likes and shares so that you know what content is resonating with your audience.
Powerful AI-Powered Strategies:
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Personalized Content:
You’ve probably heard that content is king. While the saying is an exaggeration, there’s no denying that content is a critical part of digital marketing efforts. With personalized content, marketers can tap into their AI technology to create content that resonates with each individual consumer. This ensures that you’re speaking to each person as an individual and not using a one-size-fits-all approach to your digital marketing strategy.
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Predictive Lead Scoring:
Lead scoring is a tactic that many businesses rely on to track and prioritize outreach efforts. Predictive lead scoring takes this one step further by looking at patterns in data and making predictions about future performance. Predictive lead scoring takes a lead’s past behaviour and applies it to new interactions or campaigns, giving you insight into which leads are most likely to become customers.
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Automated Campaign Planning:
Campaign planning can be an arduous process, but it’s an important part of effective digital marketing. By using AI to automate the campaign planning process, you can save time and energy by putting your technology to work for you. AI can help you forecast campaign performance and identify the best channels for your efforts, so that you can put your best foot forward with confidence.
Automated Social Media Strategies:
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Feed Optimization:
Feed optimization is the practice of managing the content you share on social media to maximize its performance. It can be time-consuming, but AI can make it easier. AI-powered feed optimization tools look at the content you’ve already posted and use machine learning to recommend new content that your followers are likely to engage with. With these tools, you can streamline your social media strategy and make sure your feed is always full of content that resonates with your audience.
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Content Recommendations:
Beyond just recommending new content, AI can also help you create it. Using machine learning, AI-powered content recommendation tools can help you create personalized posts based on your audience’s interests. These tools can also help you create new types of content that might otherwise be difficult or time-consuming. For example, AI can help you create video content that’s relevant to your brand and audience, even if you don’t have video creation experience.
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Audience Analysis:
In addition to recommending new content, AI can also help you understand your audience’s preferences. AI-powered audience analysis tools can help you determine who your audience is and what they want to see on social media. This data can help you create better content that resonates with your audience, increasing engagement and driving traffic back to your website.
Automated Ad Strategies:
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Real-Time Bidding:
Real-time bidding is an ad-buying tactic that uses machine learning to inform ad auction decisions in real time. It helps you adjust your bids based on the value of your audience and what other marketers are doing, giving you an edge in ad auction decisions. This way, you can bid on a larger audience and spend your money more effectively. Real-time bidding also makes it easier to find new audiences and retarget previous visitors, making it an essential digital marketing strategy.
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Audience Segmentation:
One of the most important ad strategies is creating effective audience segments. AI can help you do this, using machine learning to identify patterns in your audience’s behavior and preferences. This data can help you create more segmented audiences, which are particularly valuable for retargeting efforts. By creating more segmented audiences, you can tailor your ads to specific groups, making them more relevant and effective.
Bottom Line:
- As AI continues to evolve, marketers will have new tools at their disposal.
- However, it’s important to remember that AI is an assistive technology, meaning it doesn’t replace human efforts, but rather, it helps humans do their jobs more effectively.
- AI doesn’t make all marketing tasks obsolete, but it does make many of them more efficient and scalable.
- As you implement AI and automated solutions into your digital marketing strategy, remember to keep an eye on your budget.
- These technologies can certainly help you scale your efforts, but they can also drive up your costs.
- When deciding which AI tools to implement, make sure they’re worth the cost.